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PAEZ RE- BRANDING

I was in charge of all the production of brand content lookbooks, campaign shoots, and brand books: from coordinating and editing texts, to managing budgets, design and printing precess.

For the logo, i teamed up with Conspiracy Studio to develop a typographic PAEZ + a container. The result is  a container that evokes the shape of waves but also the idea of a comfortable, soft surface; while the traingle element that is so characteristic of the classic Paez espadrilles is present in the typography..

I produced new photographic content to match the  Look & Feel and give the brand a cleaner style.

© 2017

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