Branding Direction for TODOMODA

TODOMODA is an argentinian based accessories brand with widespread presence in Latam.

Its more than 800 stores account for it beeing one of the largest accessories retailer in the world.

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My work with them as Head of Image Department was meant to adjust the brand image so that it could connect with latinamerican teen and pre teen market, mostly in C & D segment.

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I worked directly inside the marketing department to establish a dialog between Visual, Product design, graphic, image production and sales department, ensuring image consistency and backing up sales objectives..

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I produced all the fashion campaigns, sourced and managed freelance collaborators for video and image content, created and supervised window display and packaging,

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I also supervised the creation of the Tik Tok account and directed content creation for audiovisual media

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